Operations
Running a golf course — staffing, workflows, day-to-day.
5 articles
The frost delay playbook: one trigger, five actions, zero staff time
Frost at 6am means 45 minutes to notify golfers, update voicemail, post to social, and text staff. At most courses, two of those five actually happen.
After-hours is 40% of your phone volume. Nobody's tracking it.
The calls at 7pm and 6am go straight to voicemail — and most of those callers are already booking somewhere else before morning.
The Tuesday 2pm problem: shoulder-time tee times
Weekend mornings sell themselves. But 35–50% of weekday shoulder slots go unbooked — and that gap is the difference between a profitable season and a mediocre one.
Your POS knows who your most valuable customer is. You probably can't name them.
Most courses have three types of golfers but can only identify one. The data to find the other two already exists — it's just stuck in three different systems.
What golf courses get wrong about missed calls
Most courses think missed calls are a staffing problem. The data says they're a revenue problem — and the fix isn't hiring more people.